Tuesday, 15. June 2010 2:34

Product DescriptionEven best Wall Street investors make mistakes. No matter how knowledgeable and experienced, all financial practitioners eventually let bias, proud, and emotions cloud their appreciation and mislead their actions. But most economic decision models do not factor in these fundamental in human nature. In Beyond Greed and Fear, the most authoritative of what really affects the decision-making, Hersh Shefrin uses the latest psychological research to help us understand human behavior that govern the selection of shares, financial services, and the company’s financial strategy. Shefrin argues that financial practitioners must recognize and understand behavioral finance – the application of psychology to financial behavior – in order to avoid many of the investment pitfalls caused by human error. Through colorful, often humorous real-world examples, Shefrin points out the common but costly mistakes that money managers, security analysts, the economy. . . Read more>>
Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing